In this context, social media plays a valuable role in the generation and delivery of content, as well as in political engagement and social relations.
Therefore, Web 2.0 is the world wide web used ‘as a platform whereby content and applications are no longer created and published by individuals, but instead, are continuously modified by all users in a participatory and collaborative fashion’ ( Kaplan & Haenlein, 2010, p.
Users are taking over communication processes.Īny definition of Web 2.0 considers collaboration and user-generated content a heterogeneous use of platforms and websites and an information flow that is less like a speech and more like a conversation, where users interact with content rather than simply receive it ( Sumners, 2010). On the other hand, Web 2.0 enables users to play an opinion-forming role, since many tools, especially social media, allow easy collaboration and the creation and sharing of content. On one hand, traditional media (or mass media), which includes newspapers, magazines, television, and radio, for example, is a one-way street: content providers deliver information to a passive audience. Thus, there has been a significant increase in information sources. The Web 2.0 – based on the massive participation and collaboration of users rather than on content providers – and the spread of mobile technologies have improved the use of online tools such as blogs, podcasts, and social media. Although the effectiveness of frames depends on how much they relate to receivers’ schemata, frames tend to have a common effect on most part of the audience, but not a universal effect on all ( Entman, 1993). Therefore, frames would be selected pieces of information that are highlighted in a text in order to call attention to certain aspects of the reality they define problems, diagnose causes, make moral judgements, and suggest remedies ( Entman, 1993). Entman’s (1993) concept of media framing adds to McCombs and Shaw’s theory stating that ‘frames highlight some bits of information about an item that is the subject of a communication, thereby elevating them in salience’ ( Entman, 1993, p. Research shows a strong correlation between news media coverage of issues and public discussions of such issues ( Roberts, Wanta, & Dzwo, 2002). Readers learn not only about a given issue but also how much importance to attach to that issue from the amount of information in a news story and its position. In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality.
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